So . . . the launch last night was super amazing and I could not have been any happier. Such a wonderful night. Thank you SO MUCH to everyone who came out to celebrate with me and for all of the sweet notes here and the flowers (!) – it was a truly special moment in my life. And I got to meet some of you sweet readers, which was AWESOME! I’m so happy to finally put your cutie-pie faces to names and we’re all best friends now, ‘kay? And for all of you who live so far away . . . here it is . . . my bridal line . . . Veronica Sheaffer, Fall 2011 collection:

Want to see more? I hope so! The new website JUST WENT LIVE! Please go check it out! And please let me know what you think. You’ve really been on this journey with me and I feel like we all share it together. So I want you to be happy. In the coming days/weeks I’ll tell you a little bit more about each of the pieces and soon the online shop will open as well!
And how amazing are these photos, by the way? The photographer Billy Rood, Krystyn and Samara at Bridal Beauty Chicago and models Danielle Maddox, Ruth Barabe, Erin Gipson and Eve Rydberg were all TRULY wonderful to work with and really made the collection come to life. Thank you so much, all of you!
And I’ll have pictures from the launch party soon, which I will of course share with you. Stay tuned – lots of fun stuff happening here!
[Images by Billy Rood]



April 5th, 2011 at 8:52 am
Absolutely beautiful!
April 6th, 2011 at 8:43 am
holy cow fantastic! so proud, so amazed, so elegant, so etheral.
April 6th, 2011 at 8:49 am
can i just say again, so proud and adjectives that keep coming to mind are so light, thin, sheer, transparent and the feeling is completely unaduterated and absolute. well done. as an artist i see it in those terms.
April 5th, 2011 at 8:56 am
The collection is fabulous! I’m an Oklahoma reader, so obv wouldn’t be able to make the show, but I’m so happy for you and your accomplishments, hooray for you!!! Happy Tuesday!
April 5th, 2011 at 9:07 am
Congrats lady! Beautiful pieces, as I knew they would be!
April 5th, 2011 at 9:09 am
Whee! SO beautiful! Lovely lovely lovely designs, lady.
I’m thrilled the launch party was a success! Can’t wait to see the photos. =)
April 5th, 2011 at 10:03 am
Oh my god, these gowns are amazing. Can’t wait to get home to browse through the site. Beautiful collection, truly stunning. I’m so proud of you…
)))
April 5th, 2011 at 10:52 am
STUNNING!!! Can’t wait to see pics from the launch party:)
April 5th, 2011 at 12:47 pm
beautiful! and of course, beautiful photography. just as I imagined it. and now I’m gonna head over to the official site, as a special treat after that workday!
April 5th, 2011 at 1:35 pm
Now I want to get married all over again just so I can wear one of these dresses! Beautiful stuff…
April 5th, 2011 at 5:39 pm
Thank you so much for all of the sweet comments! You are THE BEST! xoxo
April 6th, 2011 at 4:23 am
beautiful beautiful and once again beautiful! Congratulations!
April 6th, 2011 at 7:57 am
this is amazing. It is all coming together so well. This line will be super successful, i’m sure of it. So excited to see more!
Congrats!!!!
April 6th, 2011 at 9:00 pm
Your collection on the website looks amazing!!! I was so bummed that I couldn’t make it to the launch party (especially since I live in Illinois, just a train ride up but no time!). I can’t wait to see photos from Monday. I bet everything just looked beautiful! Congrats!!!!!
April 13th, 2011 at 8:42 pm
GORGEOUS! I wish I lived in Chicago (and not LA) and could have been at the launch to see them in person. WOW!!!